Urban Apparel Magazine

Walking through the Street section of The MAGIC Marketplace you heard all kinds of awesome sounds blasting through stereos from various designers. However, in the midst of the rap, hip/hop, electronic and club music filling the convention center, Skullcandy, the headphones that have become a global sensation, attracted every music lover to their booth. Well, I should say “booth” in only “conference terms” but it was more like a mini club scene that featured Skullcandy’s eye catching array of colorful headphones, that would make George Clinton – the king of Funkadelic say, “What the—”. Skullcandy has earned a reputation for being the ultimate headphones for anyone from the average exercise junky, to the most extreme sport’s athlete, to the highest level of DJ filling clubs every night.

Founded in 2002 by veteran entrepreneur Rick Alden, Skullcandy tapped into a market that every headphone and music company failed to attack – the adventure sports, snowboarding, skate boarding and street crowds. Which mainly was his initial target, Alden found that his funky style of headphones were being worn by literally everyone that was looking for an alternative to what Alden says, “black headphones, after black headphones, after black headphones…” Alden, was referring to what he saw on the shelves of stores prior starting Skullcandy (http://www.entrepreneur.com/e2009/vote/established.php#633) which gave Skullcandy the opportunity to hit harder on the market. Alden’s goal was to make a difference, to offer an alternative and that is exactly what he did.

With sales of more than $85,000,000 in 2008, the Utah native has lit a match under the sometimes stagnant electronic industry. We were able to sit down and chat with Skullcandy’s reps at MAGIC who practically bursting out of their bodies to talk about Skullcandy.  You can tell that Skullcandy is more than just a company, it has become a lifestyle; a lifestyle that seems to have taken a subculture of dedicated followers that were for a long time searching for an alternative to the standard headphones that seemed to never do justice. With Skullcandy, not only can you rock headphones that come in every color of the rainbow (including the neon rainbow) and shockingly different patterns with names like Rasta, Viking and Metalica.

Do ears a favor and got get your own set of Skullcandy headphones now… unless you like sporting gear from the 80s! For more info on Skullcandy, check out www.Skullcandy.com