Urban Apparel Magazine

Mizchif is an urban chic company for the Mindful Individual with Zeal, Courage, Integrity and Fortitude. That’s what Mizchif stands for, after all. I had the pleasure of speaking with Deneisha White who, with her husband, created this cutting edge company. They have a very full collection that covers men’s and women’s apparel including t-shirts, sweat shirts, pants, shorts and blazers. They will be launching caps and their denim line this fall. “Denim is being worn religiously everywhere. We want[.....]

There are your everyday run of the mill brands, and then there is the Legendary Convertible Bertt. Here is a brand with a truly innovative look at casual fashion. I had the pleasure of talking to Andre, one third of the Legendary Convertible Bertt’s founders. As Andre explained, “Legendary Convertible Bertt is a conceptual brand that is trying to create our own lane as far as blending muscle cars and fashion. A lot of brands that you see in young[.....]

With a name like Billionaire Mafia, you know that nothing is done on the cheap or on the small side. Exhibiting at MAGIC 2010 in February, designer Lana Fuchs and the rest of the Billionaire Mafia crew continued to dazzle, inspire, and bring it with no less than half a dozen big name celebrities and endorsements including Jadakiss, Fabolous, Baby Bash, Big Dro, B.G., the New Boyz, and others. But BM (as they’re known in these parts), is not just[.....]

Skin Industries is known for its edgy designs that speak to the individual. It started 11 years ago as a Freestyle Motorcross (FMX) brand, and within two months it was the number one FMX brand. Skin also had huge overflow into the Supercross and Motorcross industries and soon it took off on everyone. I had the pleasure of speaking with the charming David Bocerello at the Skin Industries booth at MAGIC. Bocerello explained that although Skin started as a FMX[.....]

When the NBA was hit with the dress code, fans freaked out. People thought that NBA athletes would start to look like bad accountants. But the truth is, even if you despise suites, you can wear business clothes in the NBA and still keep your identity. Take NBA standout Rudy Gay who is considered one of the most fashionable guys in the NBA today, he wears high end “NBA appropriate clothes” – possibly – better than anyone else. Gay has[.....]

Maybe it’s the name, I’ll admit when I first heard it I paid attention, but there is something about Diesel that just makes me think “tough”. Tough like the street or the game or the hustle. A kind of tough that has kept Diesel rising over so many years. Focusing on jeans originally, Diesel now has over 300 stores in 80 countries from small boutiques to Nordstrom’s and Bloomingdale’s. Diesel – very bluntly – is red hot. Even their ads[.....]

In a former life, Don Ed Hardy was a tattoo artist. Not just any ordinary tattoo artist but he was known as “the godfather of modern tattoo”. He was even awarded an Honorary Doctorate by the San Francisco Art Institute. You can see it in his designs, which are more dynamic and intricate than any other company out there. A stretch to say? Maybe… but if you track his success and influence, you can’t deny it. Don has a unique[.....]

Creative apparel company Company of We introduces their Fall/Winter 2009 collection with a metrosexual meets the outdoors collection. The new American brand, which was just launched last month, features a step up from average casual wear with cardigans, blazers and peacoats in soft color shades. While many would say that the look is gender bending / neutral in a metrosexual sort of way, it has an edginess that would appeal to a broad range of buyers in a young professional[.....]

Jay-Z’s Rocawear dips their toes into the world of fragrance with the latest addition the acclaimed line by releasing 9 IX Rocawear, the new fragrance for men. Some people may say that this is unchartered waters for Rocawear but come on, it’s Jay-Z! The dude will not only jump into deep waters he’ll swim like a fish and not only stay afloat become Poseidon in no time. Look at how far Rocawear has come. What started in 1999 with nothing[.....]

Musician, actor, artist, Andre has racked up a pretty nice résumé over the past several years. Now however, Andre wants to add fashion designer to his repertoire. Like he’s done so many times before, Mr. 3000 will not be fitting the standard norm when it comes to his latest venture. His line, Benjamin Bixby brings inspiration from the college football era, circa 1935. According to recent New York Magazine article, after flipping through the channels one night on TV, Andre[.....]