Urban Apparel Magazine

Mizchif is an urban chic company for the Mindful Individual with Zeal, Courage, Integrity and Fortitude. That’s what Mizchif stands for, after all. I had the pleasure of speaking with Deneisha White who, with her husband, created this cutting edge company. They have a very full collection that covers men’s and women’s apparel including t-shirts, sweat shirts, pants, shorts and blazers. They will be launching caps and their denim line this fall. “Denim is being worn religiously everywhere. We want[.....]

There are your everyday run of the mill brands, and then there is the Legendary Convertible Bertt. Here is a brand with a truly innovative look at casual fashion. I had the pleasure of talking to Andre, one third of the Legendary Convertible Bertt’s founders. As Andre explained, “Legendary Convertible Bertt is a conceptual brand that is trying to create our own lane as far as blending muscle cars and fashion. A lot of brands that you see in young[.....]

Okay, okay, I know what you’re thinking when you hear the phrase “flip the bird” but I want you to forget all the derogatory meanings behind it because Tassho Pearce (aka EMIRC) will have you flipping over his clothing line “Flip The Bird”. Not only is Pearce a designer he is without a doubt Hawaii’s biggest Hip-Hop artist. Flip The Bird started out as Pearce’s own record label and after designing shirts to promote it, the shirts themselves began to[.....]

With a name like Billionaire Mafia, you know that nothing is done on the cheap or on the small side. Exhibiting at MAGIC 2010 in February, designer Lana Fuchs and the rest of the Billionaire Mafia crew continued to dazzle, inspire, and bring it with no less than half a dozen big name celebrities and endorsements including Jadakiss, Fabolous, Baby Bash, Big Dro, B.G., the New Boyz, and others. But BM (as they’re known in these parts), is not just[.....]

Skin Industries is known for its edgy designs that speak to the individual. It started 11 years ago as a Freestyle Motorcross (FMX) brand, and within two months it was the number one FMX brand. Skin also had huge overflow into the Supercross and Motorcross industries and soon it took off on everyone. I had the pleasure of speaking with the charming David Bocerello at the Skin Industries booth at MAGIC. Bocerello explained that although Skin started as a FMX[.....]

There has been a long standing battle in the world of Mixed Martial Arts (MMA) fashion between two industry heavyweights; TapouT and Affliction. Forgive me for putting both names in the same sentence since the bitter rival between the two brands have caused enough heated discussion alone to garner its own pay-per-view event between friends and athletes choosing sides, but at this year’s MAGIC Marketplace Conference all was settled. TapouT’s presence at MAGIC, the fashion conference that brings together anybody[.....]

Cruising around the MAGIC showroom, you never know who you are going to meet… or shall I say “discover”. I like to say discover because the word alone conjures up the idea of hidden treasures, valuables or  enlightenment. So when I “discovered” Likuid Nation Clothing in the Street section of MAGIC, I knew right away I was onto something genuine. Likuid Nation is the urban lifestyle brand created by Cam Bennerman, a former NC State standout (leading the Wolfpack in[.....]

Maybe it’s the name, I’ll admit when I first heard it I paid attention, but there is something about Diesel that just makes me think “tough”. Tough like the street or the game or the hustle. A kind of tough that has kept Diesel rising over so many years. Focusing on jeans originally, Diesel now has over 300 stores in 80 countries from small boutiques to Nordstrom’s and Bloomingdale’s. Diesel – very bluntly – is red hot. Even their ads[.....]

In a former life, Don Ed Hardy was a tattoo artist. Not just any ordinary tattoo artist but he was known as “the godfather of modern tattoo”. He was even awarded an Honorary Doctorate by the San Francisco Art Institute. You can see it in his designs, which are more dynamic and intricate than any other company out there. A stretch to say? Maybe… but if you track his success and influence, you can’t deny it. Don has a unique[.....]

The fight for dominance in the world of Mixed Martial Arts (MMA) isn’t only solved with kicks, punches and choke holds – another battle is happening before the fighters even step into the ring. Over the past few years the world of streetwear geared towards the MMA markets have been divided by two sides, Affliction Clothing and TapoutT. From organizations that fight in local armories to the thousands packed into places like Mandalay Bay in Las Vegas last night for[.....]