Urban Apparel Magazine

Mizchif is an urban chic company for the Mindful Individual with Zeal, Courage, Integrity and Fortitude. That’s what Mizchif stands for, after all. I had the pleasure of speaking with Deneisha White who, with her husband, created this cutting edge company. They have a very full collection that covers men’s and women’s apparel including t-shirts, sweat shirts, pants, shorts and blazers. They will be launching caps and their denim line this fall. “Denim is being worn religiously everywhere. We want[.....]

Tokidoki is one of the most playful brands on the market to date. Between their fun poppy colors and lovable characters, tokidoki has dominated their corner of the market. I spoke with Jeff from Tokidoki at the MAGIC convention. He explained that tokidoki is a lifestyle brand that is based off of the artwork of Simone Legno, an Italian artist who came to America to realize his dream of creating the brand tokidoki. Tokidoki means “sometimes” in Japanese, because there’s[.....]

Skin Industries is known for its edgy designs that speak to the individual. It started 11 years ago as a Freestyle Motorcross (FMX) brand, and within two months it was the number one FMX brand. Skin also had huge overflow into the Supercross and Motorcross industries and soon it took off on everyone. I had the pleasure of speaking with the charming David Bocerello at the Skin Industries booth at MAGIC. Bocerello explained that although Skin started as a FMX[.....]

Maybe it’s the name, I’ll admit when I first heard it I paid attention, but there is something about Diesel that just makes me think “tough”. Tough like the street or the game or the hustle. A kind of tough that has kept Diesel rising over so many years. Focusing on jeans originally, Diesel now has over 300 stores in 80 countries from small boutiques to Nordstrom’s and Bloomingdale’s. Diesel – very bluntly – is red hot. Even their ads[.....]

Why is it that shoes are such a huge indicator of status? Between the pressures of being en vogue and the cost with keeping up with the latest brand it’s no wonder. From men’s sneakers to, well, every type of women’s footwear there’s always the latest and greatest way to express your status. Ladies, for 2009 we are looking at the ankle boot. Once upon a time knee high boots were the great indicator, but now they just look too[.....]

Or as I call them “Hooker Boots.” No offense intended of course, but I first got acquainted with these kinds of boots when “Pretty Woman” came out.  The association stuck. But boots that go up over the knee and call attention to those juicy thighs are not just for prostitutes anymore! Now civilian women can rock this mega-hot footwear. Over the knee boots look great with skinny jeans or leggings, but if you want to go for super hot pair[.....]

I do love black, what a staple of the modern wardrobe. You want to look chic? Pull out your little black dress. You want to look more street? Perhaps a black wife beater will do. But this colorful trend I am all on board with! Tights are wonderful because it keeps my stems nice and warm(er) when I go out during these bitter winters. And with fun and flirty colors, they make me feel like the belle of the ball![.....]

Man, these photos are sick. I mean sick! Look at them. Adidas has been working over time to prep for the 2008 Beijing Olympics and has me floored. I am a sucker for good advertising and when done well it brings the art form to another level all its own. And this time the winner is Adidas. The original kings of urban lifestyle fashion from way back in the day, Adidas has brought us so many fresh styles over the[.....]

Hip Hop and pop sensation, M.I.A. is taking her unique stage presence to the competitive fashion game. Talk about someone who stands out wherever they go. She is definitely a trend setter with her music and M.I.A. wants to bring her styles to the retro streetwear scene. M.I.A.’s music is organic and popping with fresh beats, so it’s no doubt that she will erupt with the flair and “bright lights big city” attitude she carries with her. Not many people[.....]

Pants are so last season. Honestly, if you have the body, just run around in a leotard a la Lady Gaga. But if you’re not that confident, but you still want to show off that nice derriere then get yourself some leggings! Choose a synthetic leather, or metallic style to call attention to those beautiful lower bodies that will have all the boys drooling. In mini dresses you’re worried about pulling a Paris Hilton when you get out of the[.....]