Yums is one of the most recognized brands in hip hop. Their sassy smiling face beams from the caps and kicks of artists such as Soulja Boy Tellem, Sean Kingston, Bone Thugs N Harmony, Lil’ Wayne, Snoop Dogg. I was able to speak with Chris Parker from Yums at MAGIC. Chris walked us through the history of their brand. It’s only been about three years since they began shipping. They started off primarily as a footwear brand but it has[.....]
Yums is from the Dirty South and you can see them on dozens of famous hip hop stars from Soulja Boy Tellem to Snoop Dogg, Lil’ Wayne, Tum Tum, Michael “5000” Watts of Swishahouse, Play-N-Skillz, Rick Ross, Bone Thugs, Bun B and many more. This fresh brand really captures the style and attitude of the Dirty South in their sneakers and apparel. It’s available in urban locations such as Harlem, Compton, and Pleasant Grove. Yums founder Tex is from Dallas.[.....]
Categories: Footwear